Jennifer Ndidi ilonzeh

Owner of Plant Magic by Ndidi + Herbalist + Aromatherapist + Medicine Maker

Jennifer, also known as Ndidi, which means "patience" in her father's native Ibo language, developed a deep affection for plants during her childhood. She spent countless hours in her father's garden and accompanied her mother to various plant nurseries. This early exposure to the world of plants sparked a passion within her that has continued to grow ever since.

She first experienced the healing power of plants during a yoga class when the teacher passed around a bottle of rose essential oil. The aroma invoked a sense of calm and clarity, inspiring her to delve into herbalism and share the healing power of plant medicine with others.

Jennifer's journey towards holistic wellness spans over 15 years, during which she has accumulated a wealth of knowledge and expertise. She earned a bachelor's degree in holistic nutrition and became a certified yoga teacher and aromatherapist. In 2020, she commenced formal studies at the Arbor Vitae School of Traditional Herbalism in New York City, where she studied TCM & Ayurvedic modalities under renowned teachers, herbalists, and botanists. Based in Santa Rosa, Jennifer completed the last two years of her studies at the California School of Herbal Studies. She's particularly fascinated by the diverse range of medicinal plants native to the West Coast. She's dedicated to integrating them into her work to spark curiosity and intrigue with her audience.

Jennifer's commitment to clean, natural products is a cornerstone of her mission. She founded Plant Magic by Ndidi with the goal of not just promoting ancient healing techniques but also empowering people to take control of their well-being. Her small-batched products are made with the freshest local medicinal plants, and from sustainable or certified organic cultivators. This commitment to clean products without using unnatural ingredients is a testament to her dedication to holistic wellness. In addition to her products, she offers lifestyle counseling to aid healing from within, furthering her mission to guide others in their wellness journey.